Facebook, Twitter and LinkedIn are becoming household words, and yet many people continue to resist entering the social media world. For some, it’s a time issue. For others, it’s ignorance or fear. Nevertheless, business owners, managers and marketing professionals must break through social media walls because it offers free resources and has proven to increase exposure and credibility.
To break into social media circles, start slowly and be purposeful. Write down the reasons for online networking, then make a one-month plan of action using just one of the social media resources. For example, decide to begin with Twitter since it is the least complicated.
All that’s necessary is to create your Twitter name, write an average of three Tweets per day and find people to follow. You will discover that people will start to follow you back.
Don’t follow everyone, and don’t use any special software tools to get you massive amounts of followers at one time. It’s important to ‘feel’ the way Twitter works by building your following one Twitter at a time. Later, you’ll know more about the system and if a tool will work for you or not.
Decide what group of people you want to connect with. For example, a marketing professional might want to connect with CEOs and high-level managers. An artist would connect with galleries and art enthusiasts, and even other artists. You’re creating an online world of connections that care about what you do, and want to become a part of your success story.
Spend a few weeks on Twitter, then spread your social media wings and get started on Facebook. Begin by completing your profile, adding one or more photos and finding friends. As a business, don’t waste time playing games and taking tests. Time is a precious commodity and in general, social media takes up your time. Connect your Twitter strategy to your Facebook strategy. Be purposeful in every posting, pointing your friends to your website, blog or Twitter account. Do the same for Twitter. Send them to Facebook and your other social media networking resources.
Once you become a regular user of Twitter and Facebook, expand your networking resources to include LinkedIn, newsvine.com and other social networking systems that are rising to the top of the social media world. Then you can begin to connect all your accounts to each other and drive traffic wherever you want it to go!